That is the motto of the AmBisyon Natin 2040 advocacy partnership with the private sector dubbed as “Vision in a mug.”
In a meeting on November 3, 2016, NEDA-Caraga RD Mylah Faye Aurora Cariño spoke with selected restaurant and hotel owners on the AmBisyon Natin 2040 and on the role of NEDA and RDC in regional development. They were then given insights on how they can help promote the realization of the Filipino people’s vision.
“Vision in a mug” is primarily the use of the AmBisyon Natin 2040 mugs and placemats in serving meals and drinks. In this way, more people are made aware of the vision. Partner institutions were initially given 50 mugs and 500-1,000 placemats.
The project is aimed at reaching a monthly estimated audience of 3,500 and is planned to expand to reach an audience of 12,600 monthly.
The first batch of proposed partners are Almont Hotel’s Inland Resort (a venue of major events in the region), Priscilla City Guest House, Han’s Noodle House and its two other branches all in Butuan City, and Highland Function Farm in Bislig City.